Karen McCall, Founder
She didn't invent a product.
She built a field.
Karen created the Financial Recovery method after finding no way to address her own money trouble that took both the practical and the emotional seriously. In 1988 she opened her practice in San Francisco. A decade later she founded the Financial Recovery Institute to train and certify other practitioners in the method.
She is the author of Financial Recovery: Developing a Healthy Relationship with Money (New World Library) and It's Your Money: Achieving Financial Well-Being, and the creator of the MoneyMinder system, the forerunner to MoneyGrit. The method proved itself outside the room where she first developed it: practitioners she trained went on to use the Financial Recovery framework in their own practices.
Her work has been quoted in Entrepreneur, Money Magazine, Kiplinger's Personal Finance, Women's Day, and Working Mother.